Advertising on MotorradZone
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Small and independent: no publishing house, no corporation
MotorradZone is a German-language online magazine for motorcyclists in Germany, Austria and Switzerland. We write about technology, maintenance, gear, riding, law and travel.
Two months in numbers
- over430,000visits to MotorradZone
- 9 in 10read us on their phone
- 94%come from Germany, Austria and Switzerland
Where our readers come from
Germany86%
- North Rhine-Westphalia17%
- Bavaria15%
- Baden-Württemberg11%
- Lower Saxony8%
- Hesse7%
- Saxony6%
- Switzerland7%
- Austria2%
Share of all visits, rounded.
Period: 17 August to 17 October 2026, our own analysis. Past figures are no guarantee of future results.
- Banner placements in articlesfrom €250per month, excl. VATIntroductory offer: 50% off the first month
- Text ad€100one-off, excl. VAT
- Article about your brand€500per article, excl. VAT
Businesses only. All prices are net.
Where the placements sit in an article
- 1Top, after the introduction€950per month, excl. VATIntroductory offer: first month €475
- 2In the first third€700per month, excl. VATIntroductory offer: first month €350
- 3In the middle€500per month, excl. VATIntroductory offer: first month €250
- TText ad before the last section€100one-off, excl. VAT
- 4Before the FAQ€250per month, excl. VATIntroductory offer: first month €125
Banner placements cost a fixed amount per month: you book time on the placement, not a set number of impressions. Not every article has all four placements; short articles have fewer.
Two halves per placement
- One half availableEach banner placement has two halves, and prices are per half. One half of each placement is currently available.
- In rotationThe banners alternate with every page view: your banner appears on roughly every second view.
- The other halfIt currently shows ads from our advertising partners.
For all banner placements
- No subscriptionYour booking ends automatically.
- No hidden costsYou know in advance what you will pay.
- Free cancellationIf you cancel before the start, we refund any prepayment in full.
- Price guaranteeYour price is fixed for three months from the start.
Placement 1 · top of the article
Right after the introduction
€950per month, excl. VAT
Introductory offer: first month €475 (50% off)
Available: 1 of 2 halves
Price for one half of the placement, fixed for three months from the start.
- Where: in every article, directly after the introduction, above the table of contents. Most readers pass this point.
- What: your banner, 336 × 280 pixels, with the label WERBUNG (German for “advertisement”) above it. On request, we show a wide version of 800 × 250 pixels on large screens, at the same price.
Placement 2 · first third
When readers are immersed in the topic
€700per month, excl. VAT
Introductory offer: first month €350 (50% off)
Available: 1 of 2 halves
Price for one half of the placement, fixed for three months from the start.
- Where: in the first third of the article, between two sections.
- What: your banner, 336 × 280 pixels, with the label WERBUNG (German for “advertisement”) above it. On request, we show a wide version of 800 × 250 pixels on large screens, at the same price.
Placement 3 · middle
In the middle of the article
€500per month, excl. VAT
Introductory offer: first month €250 (50% off)
Available: 1 of 2 halves
Price for one half of the placement, fixed for three months from the start.
- Where: in the middle of the article, before a subheading. Readers who get this far read thoroughly.
- What: your banner, 336 × 280 pixels, with the label WERBUNG (German for “advertisement”) above it. On request, we show a wide version of 800 × 250 pixels on large screens, at the same price.
Text ad · before the last section
One line for your company
€100one-off, excl. VAT
The line stays for as long as the article is online, for at least 12 months.
- Where: before the last section of an article of your choice that is more than 7 days old. On request, we suggest suitable articles.
- What: your company name, one line about your offer and a link, preceded by the label WERBUNG. You send us your name and link, and we write the line in German.
- Good fit: if the article contradicts your offer, we suggest another one.
- If the article changes: if it is deleted or fundamentally rewritten within the first 12 months, we move the line to a comparable article. After that, we may remove it without refund if the link no longer works, the company no longer exists or the article is deleted.
Placement 4 · before the FAQ
For everyone who reads to the end
€250per month, excl. VAT
Introductory offer: first month €125 (50% off)
Available: 1 of 2 halves
Price for one half of the placement, fixed for three months from the start.
- Where: near the end of the article, before the FAQ. This is for readers who stay until the end.
- What: your banner, 336 × 280 pixels, with the label WERBUNG (German for “advertisement”) above it. On request, we show a wide version of 800 × 250 pixels on large screens, at the same price.
Advertorial · article about your brand
An article about your brand
€500per article, excl. VAT
Three articles for €1,000: €500, €300 and €200, excl. VAT
- What: we write about your brand or product, around 2,000 words, based on your materials. The article is written in German; you can send your materials in German or English. The label “Anzeige” (German for “advertisement”) appears clearly above the article.
- Process: first draft 10 working days after we receive complete materials, two rounds of revisions, further rounds by arrangement. The article is published only after your explicit approval.
- Payment: for each article, half with the order and the second half after you approve the text. The article goes online only once both halves have been paid.
- Duration: online for at least 12 months and announced on our home page for four weeks. You may link to the article and use the text anywhere, including on your own website, ideally with a link to the original on our site.
- Evidence: only what can be proven goes into the text: awards, test results, figures and “Made in Germany” require proof. Please send photos and logos together with the right to show them online.
- Readers first: our readers trust us, and that trust matters more to us than any order. If an order does not fit, we decline it after review and refund everything.
Main sponsor · top of every page
Your brand across the entire website
Price on request
Bookable for one month or longer; the price depends on the duration.
- Where: directly below the header, on every page: in all articles, on the home page and on the category pages, on mobile and desktop. Your strip is visible without scrolling when the page opens and does not rotate with anyone else.
- What: the title Hauptsponsor (German for “main sponsor”), your logo, your name, a short text about your offer (up to 80 characters, in German) and a link, with the label WERBUNG next to it.
- Who: only ever one company. No other company appears as a sponsor on our site.
- Also: in your own advertising, you may say “Main sponsor of MotorradZone”, but not “recommended by” or “tested by”. On request, we block Google ads that lead to your direct competitors. Banner placements are not included.
How we work
Prices and payment
- Businesses only: all prices are net, plus VAT where applicable (see Legal notes). Discounts by arrangement.
- Introductory discount: if you book banner placements with us for the first time, you pay half the price for all placements in that booking for the first 30 days. This also applies if you have already booked a text ad or an article with us. The discount applies once per company, and a longer booking is not required. After the 30 days, the price in your confirmation applies. The discount does not apply to the text ad, the article about your brand or the main sponsorship themselves.
- Price guarantee: your price is fixed for three months from the start; a pause does not extend this period. After that, the current price list applies. We announce changes four weeks in advance, and you do not have to continue at the new price. Paid time always runs at the price paid.
- Invoice: sent with the confirmation; you pay in advance by bank transfer. Your ad goes online only once the money has reached us. For longer bookings, you pay for each month before it begins; main sponsors booking a quarter or longer pay for each quarter in advance. If payment arrives after the start date, the start is postponed. If a later payment is late, your ad is paused until the payment arrives; the booked period is not extended.
Duration and cancellation
- Duration: banner placements and the main sponsorship can start on any day and run for at least one month; for us, a month is 30 days. A longer booking applies for the entire booked period. Nothing renews automatically: before the end, we ask whether you would like to continue, and we do so before offering the placement to anyone else.
- Cancellation: free of charge before the start; we refund any prepayment in full. After the start, we do not refund paid time.
- Expiry: if payment or material is still missing 14 days after the agreed start date, the booking is cancelled and the placement becomes available again; in that case, we refund any prepayment in full. If a later payment is still missing 14 days after it was due, the booking ends on the last paid day.
- Removal: if an ad violates the law or these terms, we remove it without refund. If we remove it for our own reasons or discontinue the project, we refund the days not shown on a pro-rata basis.
- Article about your brand: if you withdraw the order after work has begun, or if we receive neither materials nor a reply for 30 days, we keep the first half.
Reach and placement
- No guaranteed impressions: we sell placements, not reach, and we do not compensate for fluctuating visitor numbers.
- Downtime: if your ad was not visible for more than a day through our fault, we add those days to your booking. Our fault means: our website was unreachable, including because of our hosting provider, or our code did not show your ad. Ad blockers and problems with readers’ internet providers do not count.
- No exclusivity: competitors may also advertise with us, even on the other half of your placement. Other ads may appear on the same page.
- Position and appearance: if we redesign the website, the position and design of the placements may change. The position in the article remains equivalent.
Material and technical details
- Deadlines: banners no later than 5 working days before the start, text and link no later than 3 working days before. If material arrives later, the start and duration shift; the price stays the same.
- Banner: 336 × 280 pixels, ideally twice the size (672 × 560), JPG, PNG or GIF up to 150 KB, without animation, sound or HTML5; 300 × 250 also works. Wide version for large screens, on request: 800 × 250, ideally 1600 × 500; in narrower windows we scale it down to the width of the text column.
- Replacements: we swap your banner or text once a month free of charge, within 3 working days; further replacements by arrangement.
- No banner yet? We design one from your logo, text and image: static, two rounds of revisions, €150 excl. VAT.
- No third-party code: no tracking pixels and no scripts. That is why your ad is also seen by readers who reject advertising cookies. UTM parameters and your own redirect link for counting clicks are allowed.
- Screenshot: on the start date, we send you an image of your ad on the page and the link.
Labelling and content
- Labelling: every ad carries the label WERBUNG or Anzeige (German for “advertisement”), and links carry the attribute “sponsored”. Labelling also protects you: under German law, advertisers can also receive a formal warning (Abmahnung) for hidden advertising.
- Design: we take care of the look of the placements and the final polish of text lines.
- Independent: advertisers have no influence on our editorial articles. We do not sell places in our product recommendations.
- What we do not accept: gambling, loans and debt brokerage, adult content, tobacco and e-cigarettes, political advertising, radar detectors, parts that make a motorcycle no longer road-legal, health claims, test verdicts or recommendations in our name, and advertising disguised as editorial content. Alcohol only without any link to riding and not aimed at minors. We may decline a booking without giving reasons.
How to book
- Enquiry Write to media@motorradzone.de: which placement, from when, for how long and for which company.
- Confirmation We confirm the placement, start date and price by email, usually within one working day, and send the invoice. The booking is binding only once confirmed.
- Material You send the banner or text and the link: banners no later than 5 working days, text no later than 3 working days before the start.
- Start Once payment has reached us, your ad goes online on the agreed date. You receive a screenshot and the link.
Questions and bookings
Tell us which advertising you are interested in and from when. You can write to us in English or German; we usually reply within one working day.
If you are among our first five customers, we will, with your consent, name you on this page as an early partner.
Legal notes
- Binding version: this English version is provided for convenience. The German version of this page at motorradzone.de/werbung is legally binding.
- No binding offer: this page is an overview. A contract is concluded only when we confirm the order by email, stating the ad format, placement, start date and price. This confirmation is decisive.
- Illustrations: the phone views on this page are schematic examples and only show where the ads appear. We chose red to highlight the placements; it is not the colour of your ad: your banner appears exactly as you supply it, and we agree the sponsor strip and text ad with you.
- Businesses only: our offer is aimed exclusively at businesses (Unternehmer) within the meaning of Section 14 of the German Civil Code (BGB).
- VAT: all prices are in euros and net, plus 19% German VAT. Companies from other EU countries with a valid VAT ID and companies from countries outside the EU, such as Switzerland, are invoiced without German VAT; within the EU under the reverse-charge procedure.
- Your materials: you need the necessary rights to the banners, logos, images and texts you send us. Your advertising must not violate laws or third-party rights. If anyone makes a claim against us for this reason, you shall indemnify us, insofar as you are responsible for the infringement, including reasonable costs of legal defence.
- Liability: we are liable without limitation for intent and gross negligence and for damage arising from injury to life, body or health. In cases of slight negligence, we are liable only for breaches of essential contractual obligations and only for foreseeable damage typical of the contract. Essential obligations are those without which the order cannot be properly carried out and on whose fulfilment you may rely. Liability under mandatory statutory provisions remains unaffected.
- Your terms of purchase: your general terms and conditions or terms of purchase apply only if we expressly agree to them.
- Applicable law and jurisdiction: German law applies. The place of jurisdiction is Neu-Ulm, insofar as legally permissible.
- Changes: prices and terms on this page may change from time to time; errors excepted. Confirmed bookings are subject to these terms in the version valid on the day of confirmation; anything set out differently in the confirmation takes precedence.
- Version: price list no. 2 of 18 October 2026.
- More information: how we label advertising is explained on our page Werbekennzeichnung (in German); how we handle data from your enquiry and booking is described in the “Werbekunden” section of our privacy policy (in German).
